Increase Your Retail Store Sales Using Advertising Banner Displays

Advertising banner displays are the best options for increasing sales in retail stores. Banners not only help you advertise your products and promotions, they also provide information and directions to customers so that they can quickly find what they need.

You can use them to advertise a sale, a discount offer or promote new sections in your store. It is generally accepted that indoor and outdoor advertising using banners, increases the number of visitors to a store by as much as 30%.

Advantages Of Using Advertising Banner Displays In Your Retail Store

1: They are the cheapest and one of the most effective ways of advertising.
2: They impart an organised and professional look to your store.
3: Good quality banners are very durable and cost effective. You can use them for a number of years.
4: They fold up into a compact and easy to store package when they are not needed.
5: Though they are portable, they are sturdy enough to handle traffic at a retail store. They will not topple, fade or tear, but your staff can easily move them around.

A Retail Outlet Can Use A Large Number Of Banners

Depending on the size of your retail store, you will require multiple display stands which can be about 20 for a mid-size store. Multiply this by the number of banners that you will need for various occasions and promotions. The number can easily go up to 50 or 100 depending upon the size of your outlet and the amount of promotion you intend to do.

If your store needs a sizable number of banners, try to place the orders in one go. This will help you get consistent quality and you can negotiate a much better price than if you buy banners one at a time.

Therefore, it is better to make an estimate of the number of banners that you need and place the order with your supplier accordingly. Knowing the ways in which banner displays can be used and planning in advance will help you make a good estimate of your requirements. Here are some possibilities:

Retail Banner Applications

Flex Display Sizes

1: Sales, discounts and promotions:

All retailers and most customers know that a sale or promotion is the best way to make people walk into a store or take a look at what is being offered. It is, therefore, common to see repeated sales and discount offers. A colourful banner display is the best way to advertise a sale. You will need one for each occasion that you wish to capitalize on. Here are some examples:

• Back to school offers.
• Holiday sales.
• Percentage off sale.
• Stock clearance sales.
• Seasonal sales (Summer Sale, Winter Sale, etc.)
• Festival sales (A different one for each festival).

2: Announcements: Opening, renovating and moving:

Banner advertising can start much before your store actually opens. Nothing beats a banner like ‘Grand Opening’, ‘Coming Soon’, etc. to arouse curiosity and expectation. If you give the date of the opening and announce an opening promotion, you can rest assured that you will be kept busy by customers right from the day you open. You can also use the same strategy for announcing a new branch or if you are moving to a new location. Here are a few ideas for announcements:

• Grand opening.
• Coming soon.
• Now open.
• Moving.
• New branch opening at [place].

3: Purchase and finance options:

Harley Davidson

You can use indoor banners to communicate the availability of finance or easy purchase options within the store if you are selling high-value products. Many customers are hesitant to ask for finance options. Some others decide to buy only because these options are available. Either way, you are helping yourself get more customers and improve sales. Here are some examples:

• Easy finance available.
• Pay in easy instalments using your credit card without additional costs.

4: PR banners – Communicating goodwill:

Retail stores are aimed at specific locations or communities. One way of connecting with people in a community is to communicate goodwill. For example, a fund-raising, a charity event, welcoming heroes, etc. Communicating goodwill backed by genuine action coveys to them that your store is a part of the community and it cares for it. This is usually acknowledged by customers and results in increased acceptance, trust and support for your business. Here are some examples:

• Welcoming back a local team or hero.
• Congratulating a local person or group for an achievement.
• Your support for a cause.
• Offering a small percentage of sales to a charity or relief fund.

We have discussed some of the common applications and occasions to use banners in a retail setting, but you can think of many more ideas. For a retail store, advertising banner displays are one of the most effective and cheapest ways to increase sales.

Make good use of banners to advertise, communicate and maintain a bond with your customers and community. Consider buying banners in bulk to get consistent quality and better pricing. Flex-display can mass produce hundreds of banners without compromising quality.

Learn more about FLEX display display banners and what we can offer your business or contact us via the form below now, we’re here to help.

Featured Display Products


FLEX-display Overview

The FLEX-display system comprises a range of adaptable components in combination with digitally printed textiles. It may be used to create small and elegant display banner stands right through to giant portable backdrops with one-piece fabric poster graphics.

FLEX-display’s combination of lightweight portable aluminium hardware and fabric print together produce a striking display solution which is truly portable and very lightweight – starting at just 1.5kgs for a complete display banner stand!

In addition to the FLEX-display range, we also supply printed fabrics with a selection of finishing and hanging options and a complementary range of products from a select group of suppliers with something different to say.

Whether you need to outfit a single store or a whole chain, need a backdrop for your exhibition stand or trade show, need sturdy banners for your outdoor event, we can produce one off high quality single banners or hundreds depending on your needs.

The Exhibition and retail display markets are saturated with the same old, same old – roller banners and magnetic pop up displays. The world of fabrics offers many new display options.

Start exploring them now: –
Printed Fabric
Fabric Graphics
Printed Tablecloths
Slatwall Banners
Double Sided Fabric Print
Outdoor Banners
Printed Carpets & Mats
Banner Fabrics Available