Bubble is a niche, business to business communications boutique offering creative, decision-making support to sales and marketing teams using a methodology they call ‘Visual Thinking’.
For their client Hewlett Packard, Bubble devised a new approach to help reinforce a longstanding relationship between HP and Vodafone by building a ‘Live Project Room’ to tangibly show the value HP could offer.
As part of the visual experience, Bubble engaged us to produce some banner systems which would be lightweight and portable but also capable of showing very intricate and complicated designs with very vibrant colours. Our FLEX-display 1.5m x 2.0 Twinbase XL banner system was chosen as the most appropriate for their needs. It was also important that these fabric prints could be updated without the need for new hardware and this is one of the key features of the FLEX-display system.
For each Live Project Room, 10 display banners were required. In addition to this, Bubble also wanted to use the floor space to create a giant carpet graphic. Using our non-woven polyester with foam backing, a carpet of 1.5m x 6.4m in one piece printed in full colour.
This approach from Bubble was very successful and over a number of years now, this solution has been used by HP and has in fact been adopted as a worldwide best practice by HP.